Here’s a few tips for promotion that I’ve picked up from various sources:
1. HAVE A PLAN. Without one, you can end up in the hit/miss bog – hitting ineffective targets that waste time/money, and also missing opportunities that might just be “the big one” to push your name/book to a higher level.
2. MAKE A BUDGET. Be careful, or you can spend all your profits – the chicken before the egg syndrome – and end up with 5,000 extra items no one wants. Decide WHAT you need, how it ties into your plan, and THINK it over before committing money to it, and then consider less expensive ways as well.
3. USE YOUR FRIENDS. Not use as in overwhelm them, but friends are usually willing if you need help with a project (or will honestly say they’re too busy without you feeling silly.) Also, slaving over 500 craft items is rough going, so extra hands always come in handy.
4. DON’T STOP WRITING. I need to listen to this myself, because I tend to let other things steal my time away. Whether it’s Facebook, Twitter, blogging, whatever, you need to MAKE PROGRESS on your next PRODUCT. Without a product to follow up the one you’re promoting, most of your efforts will not piggyback on the next promotion push.
5. CELEBRATE SUCCESS. Spend at least one day or several hours in celebrating your success. All work and no play makes everyone dull.